By getting direct feedback from multiple industry Mentors, students will gain advice and knowledge that will help them progress their projects and develop creative skills that they can use forever. Your support and advice will help to foster their enthusiasm, confidence and energy and give them tangible actions to develop their B!G Idea.
For so many of our students this is their first experience of creative thinking and we want this experience to be just the start of a lifelong learning experience. Thank you for being such a crucial part of their B!G journey!
Here are some questions to consider:
Here are some guidelines to help give students the best information/advice/support:
We have kept a word count in place to keep it manageable for you and the students (there will be other mentors commenting on the projects).
Well done, I love how this idea is developing. You have clearly stated one of the barriers within the fashion industry to reducing their carbon footprint.
I think your research around shopping habits, social media and fast fashion has uncovered a real problem that needs to be tackled and something that more young people are starting to be aware of and address.
What other products or services in this space are out there and what are they offering? Who are they targeting? Will you target the same audience?
Your product ideally needs to create something that is missing from anything out there, or do it better.
How are you going to differentiate your product from others? What will it look like? Do you have examples you like? Or ones you don’t?
You have thought about your hero in detail, which is great. Don’t worry about trying to solve all of their problems, sometimes it’s best to focus on one or two key items, otherwise you can feel under way too much pressure. Narrowing your focus a little more at the start rather than starting out too big will help you get the basics right and you can build out from there if you’d like.
What are the needs and wants for the audience you are focusing on? Can you gather some more information from friends and family?
Think about the questions above and figure out what one thing will make your product different and more appealing than others out there. Always bring it back to that problem you are trying to solve – are you helping to solve it?
You could create a storyboard, to illustrate the problem your Hero is facing. This is just a visual story, like a comic, that you can create to get a better understanding of your Hero and their problem. You could do this together or work individually first so that everyone creates their own storyboard and then talks the group through it – that way you can take the best parts and make a final version.
Check out the video at the end of this article for a good example of a quick and easy storyboard design – instead of the whiteboard he uses you could just find a desk or space and use your paper, pens and post it notes to map it out. Be creative and have fun with it. Your job here is to just show their story in the best way you can – it really doesn’t have to be perfect!
https://relab.academy/design-sprint/storyboard-for-beginners-in-product-design/
Well done again, I’m really impressed with how you have developed your thinking and identified a real problem to solve. Climate change and reaching net zero is a big issue for us as a society and it’s so great to see some new fresh thinking from you on this topic! Best of luck and don’t forget to enjoy the next part too! I look forward to the next stage and seeing where you go with this.